A Comprehensive IT Company that Operates Various Businesses
Ateam is a comprehensive IT company that conducts business in various technological and business fields centered around the Internet. By combining internet technologies and providing services with markets such as automobiles, moving, and finance, we develop diversified businesses. We continuously embark on new challenges to promote sustained growth.
Management Strategy
Utilizing our strengths in digital marketing, business development strategies, and technological capabilities, we have created a unique portfolio of varying businesses that support and balance each other to foster an environment of stable operation and growth. With the Lifestyle Support Business as a stable backbone that demonstrates continuous growth, we aim to further enhance the Entertainment Business, which has the potential for explosive success. In addition, as a new challenge, we are also working to create new revenue sources through the E-Commerce Business.
Lifestyle Support Business
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Vision of the Lifestyle Support Business
Supporting Life Events, From Cradle to Grave
We provide services to make not only the major milestones of life but also everyday life more convenient and less stressful. Some of the areas we focus on are employment, marriage, childbirth, nursing care, and funeral services.
Japan’s Internet Advertisement Market
The Japanese internet advertising market, in
which we do business, is steadily expanding
in size, growing from 1 trillion JPY in 2015
to 1.3 trillion JPY in 2017. In addition, it
is expected to grow at an average annual
growth rate of 11.6% from 2017.
※
※Source: Yano Economic Research
Institute, August 23, 2018 Press Release
Strengths of the Lifestyle Support Business
The Lifestyle Support Business has three core strengths: web promotion know-how built up through multiple service deployments, a system foundation that can be used in various fields, and customer asset synergy accumulated through the development of multiple services.
Web Promotion Know-How
We have the know-how to launch a business with a high degree of accuracy based on the operational results of web promotion accumulated from our experience developing various services, starting with the moving-related service “Hikkoshi Samurai” initiated in 2006.
System Foundation
We are able to start businesses quickly using versatile systems built from our experience in various business domains.
Customer Asset Synergy
We develop varied services closely related to life events and daily living that allow for synergy between them. We will continue to maximize the value provided to our users with synergized customer services.
Lifestyle Support Business Growth Strategy
The Lifestyle Support Business is divided into 2 categories: “Digital Marketing Support Business” and “Platform Business”.
Digital Marketing Support Business
From the cradle to the grave, we aim to promote
digital marketing support that contributes to
the development of industries relating to
various life events.
We are specially equipped to rapidly expand
businesses centered on digital marketing support
that sends prospective customers to affiliated
businesses through owned media. This business
model builds up revenue by rapidly launching and
expanding services in various fields.
Structure Up Until Now
Up until now, each service had its own independent provision system, thus making it difficult to cross-reference between services.
Future Initiatives
By building a common platform across all our services, we will provide the services that a user needs at the right time and improve LTV (Life Time Value).
By building and growing a common foundation that supports each service, we will increase the value provided by the service and use it to our advantage when entering new fields.
Medium- and Long-Term Business Development
Centralized on digital marketing support, we
will provide our users with derived content and
products, and our partner companies with
consulting support and business support tools by
expanding our peripheral services. We aim to
raise the bar in each business domain and
maximize the value provided by our businesses.
In the long term, we hope to expand services
that can be used repeatedly at various stages in
life, including marriage, moving homes, and
changing careers. The ideal is to make people’s
lives plentiful and more convenient, while
promoting the development of entire industries
by creating systems and support to optimize the
business of our partner companies.
Platform Business
Thanks to frequent user access across many
services, the Platform Business can provide a
“hub” where this data from users is gathered.
This business model consists of further
accumulating user data and utilizing
user-specific data to provide various solutions
to further enhance business value, which in turn
builds market advantage.
Currently, we have platform developments in the
healthcare and engineering fields.
Platform Business Growth Strategy
In the healthcare field, we provide the women’s health management application “Lalune” which offers premium membership services for pregnancy support along with e-commerce products for prenatal supplements.
In the engineering field, we provide the technical information distribution service “Qiita” along with the internal communication tool “Qiita:Team” and engineering recruiting support service “Qiita Jobs”. By providing such solutions, we aim for a cycle of increasing value.
In the future, we will continue to provide value to users through each platform and further increase the value from accumulating data by increasing the number of users, while enriching life events and daily life in various domains from the cradle to the grave.
Entertainment Business
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Policy of the Entertainment Business
Jumping onto the Next Stage with IPs, a Global Focus, and Expanding Digital Distribution!
Until now, we have developed original game content for smartphones while operating mainly within Japan. However, in consideration of changes to the market, we have changed our policy to partner with globally popular IPs (intellectual properties) and steer ourselves toward global expansion for the entire digital game market including the digital distribution of smartphone games, PC games and console games.
Game Market Environment
The Japanese smartphone mobile game market,
which grew rapidly with the rise of
smartphones, reached its maturity stage in
2014 and has since seen its growth rate
decelerate. Compared to the Japanese
smartphone game market, which was estimated
to be worth about 1.2 trillion JPY in 2020
(※1)
, the global smartphone game market
surpassed this with estimates of 7 trillion
JPY
(※1)
and is only expected to continue to grow. In
addition, the PC and console game markets
are steadily expanding, reaching about 20
trillion JPY
(※1)
in total within the global game market.
Furthermore, the overseas expansion of
Japanese games along with the inbound influx
of overseas games into the Japanese market
are causing an environment where user needs
are becoming borderless and ever more
demanding, and multi-device releases have
become more wide-spread.
(※1) Source: KADOKAWA ASCII Research
Laboratories, Inc, "Famitsu Mobile Game
Market White Paper 2021" announced on
February 18, 2021
With these changes in the market environment in mind, the Entertainment Business has decided to expand from specializing in only smartphone games to targeting the entire global game market of 15 trillion JPY by partnering with popular global Ips and developing content for the entire digital game market, including smartphone games, PC games and console games.
Strengths of the Entertainment Business
The Entertainment Business has three core strengths: sophisticated technological strengths in development and operation, global development structure and know-how that can be utilized to release directly in 155 countries worldwide, and an IP alliance infrastructure which has a strong track record in partnerships and collaborations.
Technological Strengths
We are recognized for our high technological
capabilities based on our track record of
developing and operating multiple globally
successful game applications.
We continuously work on enhancing our smartphone
game apps and have experienced content creation
for home video game platforms such as WiiWare.
We also have many experienced game developers
in-house and highly skilled engineers that
possess the skills required for multi-device
development. In addition, by harnessing the
power of versatile game engines we can smoothly
transition our game experience to PC and home
video game consoles.
Global Development Structure and Know-How
Starting with the release of “Dark Summoner” in 2012, we have built knowledge and systems for directly distributing and operating our titles globally. By forming a global team in-house, we have established a structure that can efficiently localize, perform quality management, support multiple languages, and operate foreign communities. Additionally, we have formed partnerships with overseas media to promote globally in 12 languages across 155 countries.
IP Alliance Infrastructure
We have built relationships with many IP holders through partnerships and in-game collaborations.
E-Commerce Business
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Vision of the E-Commerce Business
"To Provide the Most Affordable Purchasing Experience that Goes Beyond Physical Stores"
In the E-Commerce Business, we operate multiple e-commerce websites that handle various products. We aim to provide the most user-friendly purchasing experience that exceeds the quality of physical stores.
Policy of the E-Commerce Business
Our policy is to provide and deliver accurate information to users, in addition to identifying and incorporating consumer products that are likely to have a lot of room for improvement in the purchasing experience.
E-Commerce Business Features
Our E-Commerce Business features the building of a supply chain from purchasing to delivery, optimizing the purchasing experience by solving customer shopping issues, and the accumulation and analysis of user data.
Building a Supply Chain from Purchasing to Delivery
We have been able to build a supply chain by optimizing the process from purchasing to delivery for each of our products.
Solving Shopping Challenges and Optimizing the Purchasing Experience
We aim to optimize the purchasing experience by solving our customers' shopping issues with our technical capabilities.
Accumulation and Analysis of Data to Help Improve Services
By accumulating and analyzing user behavioral data, we will build the most ideal purchasing platform for users and improve our overall service.